It was not even a bit awkwardly phrased. For old-school people, like me, who still use binders, that exact phrase would roll off the tongue quite naturally. When I heard that phrase in the debate, it did not stand out to me in the very least.
That said, I think "BinderGate" is the most awesome thing since "AttackWatch.com"! Where it's hurting Obama most is, ironically, among women, who are quite serious about finding a serious candidate to deal with the serious issues they deal with daily: rising food costs, rising energy costs...."BinderGate" just emphasizes to women the total lack of any seriousness from the bankrupt Obama campaign.
In fact, if the Obama campaign keeps using BinderGate as a serious campaign issue from now until election day, I would not be surprised to see women ultimately break evenly between both candidates.
This whole binder thing is stupid - so probably just best to let it go. But a point could be made (in an add, etc.) by comparing a binder of women’s resumes to the several hardbound THICK “books” that the government put out that details all of the Obamacare regulations on business.
Have them sitting on a table next to each other, with the caption or voice-over “Which one do you think is better for getting women back into the work-place?”