Pretty soon, without earning profits, all good things will come to an end. This truth I learned after talking to some of the former shareholders of General Motors, K-Mart, Chrysler, Sears, American Airlines, Enron, Kodak, Lehman Brothers, and many others.
The power to manipulate stock prices with news makes it worth the investment.
The SEC takes a dim view of stock price manipulation. Admittedly, their enforcement efforts have been somewhat lax in recent years, but they have been known to crack down from time to time and will undoubtedly do so again in the future. I submit that the Times is cognizant of that fact and is therefore reticent to engage in that practice.
Get it out of your head that just because the paper is losing money that it will go away.
Unless the Rag reverses its current slide, it will join the ranks of other large bankrupt newsers such as the Chicago Tribune, the Chicago Sun-Times, the Philadelphia Inquirer, the Rocky Mountain News, the Los Angeles Times, the Minneapolis Star Tribune, the Christian Science Monitor, Life Magazine, United Press International, U.S. News, and Newsweek. Admittedly, some have eventually emerged from reorganization (in every case after suffering a massive haircut and in most cases still struggling) but many have gone away ... for good. These organizations share one critical trait: they all lost money prior to their demise.
Not a chance. Pump and dump is the prime means by which legislators at all levels get rich.
http://www.forbes.com/sites/jeffbercovici/2012/10/25/ny-times-co-explains-its-shockingly-weak-ad-results/
NY Times Co. Explains Its ‘Shockingly Weak’ Ad Results
...the more serious problem may be the fact that the Times Co. just can’t compete effectively in the game of selling mass audiences to advertisers. Warren cited “an abundance of inventory” and “efficient buying methods such as programmatic buying” offered by Google and Yahoo as forces driving down ad rates.