Republicans figured that all they had to do to win was to avoid making any major mistakes, and as such Dewey did not take any risks. He spoke in platitudes, trying to transcend politics. Speech after speech was filled with empty statements of the obvious, such as the famous quote: "You know that your future is still ahead of you." An editorial in the Louisville Courier-Journal summed it up:
No presidential candidate in the future will be so inept that four of his major speeches can be boiled down to these historic four sentences: Agriculture is important. Our rivers are full of fish. You cannot have freedom without liberty. Our future lies ahead.[17]
Part of the reason Dewey ran such a cautious, vague campaign was his experience as a presidential candidate in 1944. In that election Dewey felt that he had allowed Roosevelt to draw him into a partisan, verbal "mudslinging" match, and he believed that this had cost him votes. As such, Dewey was convinced in 1948 to appear as non-partisan as possible, and to emphasize the positive aspects of his campaign while ignoring his opponent. This strategy proved to be a major mistake, as it allowed Truman to repeatedly criticize and ridicule Dewey, while Dewey never answered any of Truman's criticisms.[18] Perhaps alone among all of Dewey's advisers, his 1944 campaign chairman, Edwin Jaeckle, admonished him to be aggressive on the campaign trail, advice Dewey rejected.