You have to believe the things coming out of your mouth.
You don’t waiver on core principles.
You get others to want to have the same core principles, by using great, accurate, and a little funny examples, for a little levity and to remember.
Maggie thatcher - socialism is great until you run out of other people’s money.
Don’t accept the premise of questions tossed at you.
Don’t say stupid stuff, off the cuff. If off guard, smile and wave like Reagan. Or totally ignore it until there’s a question you are ready for.
Quite honestly, Democrats are not our biggest enemy.
The liberal media is the enemy.
And I am not talking about MSNBC. Less than a million people watch MSNBC. They are small potatoes.
I am talking about all the major newspapers, other cable news, and the networks.
And on top of that, we have the entertainment industry and media to contend with.
I don’t know if people noticed, but Obama was plastered all over the entertainment media, reaching out to the those dopey uneducated, low information female voters who decide elections in this country nowadays.