Been there, done that. Time to move on. When one is losing money on a product line, they dump the line, they don’t lower the price to sell more.
“When one is losing money on a product line, they dump the line, they don’t lower the price to sell more.”
An even better analogy, IMHO:
When your competitor is allowed to steal the products that you make (read: money) and give it away to their customers, you stop making the product. There is no more motivation for your company to continue.