Romney made the mistake of addressing the electorate as adults who cherish liberty.
Obama had it right.. talk down to them like little needy children and dangle treats in front of them as a reward for good (voting) behavior.
We all ran this entire campaign like it was 1980 again. That was our problem.
Most of us all thought that an incompetent boob like Obama could not be re-elected with such a poor economy.
But we learned it isn’t 1980 in America anymore. Pretty much everyone under the age of 30 doesn’t have any frame of reference to how much better things used to be. For them, as long as they’ve got healthcare, an IPhone, an Xbox and some buds to hang out with (and buds to smoke), they are fine.
And Obama used social media and smart phone technology to rev them up and get them out to the polls.