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Political Parties Need Rebranding
Townhall.com ^ | November 20, 2012 | Phyllis Schlafly

Posted on 11/20/2012 6:23:03 AM PST by Kaslin

Dozens of explanations have been offered by people who think they are savvy about politics to explain why Mitt Romney lost and Barack Obama was reelected despite his many unlawful actions and the high unemployment figures. I toss into the mix my view that the two major political parties need rebranding.

Obama's massive negative TV advertising rather successfully branded Romney and the Republican Party as rich guys who can't empathize with ordinary hard-working Americans. In fact, Obama grew up enjoying a pampered lifestyle attending elite schools and colleges and now is rich, too, with his wealth and lifestyle coming from the taxpayers.

Nevertheless, when the pollsters asked the question, "Who is more in touch with people like you?" Romney lost to Obama by ten points. Why is it that Romney didn't seem to relate to middle class Americans?

We can't blame only Romney's country club persona for the psychological barrier between him and the bloc of middle class Americans whose votes he lost. We must also blame the Republican Party's devotion to policies that allowed, even encouraged, several million well-paying manufacturing jobs to go overseas, leaving behind empty buildings in crucial swing states.

Romney didn't have a message for those Americans, nor did Republican Senate candidates, nor did the Republican Party. So the people who were an essential part of Ronald Reagan's spectacular victories returned to the Democratic Party, assuming that Republicans care more about their devotion to so-called "free trade" with cheating Communist countries than to protecting good American jobs and a strong American manufacturing base.

You would think that Romney and the Republican Party would have learned a lesson from the insensitive way John McCain brushed off the suffering of those whose good jobs were moving overseas. McCain went to Detroit and callously said in debate: Those jobs are gone forever; just go to a community college.

The basic Romney-Republican economic message was cutting taxes and regulations to enable people to prosper as entrepreneurs, innovators and employers. That's fine, but it doesn't relate to the millions of men who lost $50,000 jobs and then had to take minimum wage or part-time jobs that don't pay enough to support a family.

Romney and Republicans also lost the votes of the Millennial generation, some of whom were turned off by our meddling nation building in faraway lands. Other votes of Americans that should have gone to Republicans were lost because the RINO Establishment, rather than grassroots Republicans, selected the wrong candidate.

While Republicans were proclaiming that 2012 was the most important election of our lifetime, 11 million fewer Americans than in 2008 voted for either the Republican or Democratic presidential candidate. Maybe they decided there isn't any difference between the two major parties, and on the crucial economic issue of loss of good middle-class jobs, there apparently isn't.

The Republican Party doesn't need only a change in marketing. It also needs a change in policies in order to respect the jobs of middle class Americans and the choices of grassroots Republicans.

It's time to change Republican economic policy so the party can be rebranded as the party of family, good jobs and superior weaponry that keeps America safe without war. Safe without war and Reagan-style peace through strength can help win back the Millennial generation.

The leaks coming out of the RINO establishment (which made so many 2012 mistakes) impudently trying to instruct Republicans what to do now: 1) let the RINOs select Republican primary nominees instead of letting grassroots voters decide whom they want as representatives and 2) blame the defeat on those who talk about social issues. Let's remember that it was grassroots Republicans, not the establishment, which chose winners Ted Cruz of Texas and Rand Paul of Kentucky.

The Republican establishment is also trying to make us believe that Republicans can win by offering amnesty to illegal aliens. That's a dead-end road that translates into more Democratic, not Republican, votes.

The Democratic Party should be rebranded as the party of atheism, amnesty, abortion and debt. For confirmation of those goals, just read the Democratic Party Platform adopted this year in Charlotte, N.C.

Voters should watch again that portion of the Democratic National Convention when a voice vote was taken three times on whether to include a reference to God in the Democratic Party Platform, and three times at least half the Delegates loudly voted No.

There's plenty of hope for the Republican Party because 30 of the 50 governors are Republican, and Republicans still have the majority of the House of Representatives. It's time for grassroots Republicans, with the help of our Tea Party allies, to take control of the party and set it on a winning path.


TOPICS: Editorial; Politics/Elections
KEYWORDS:

1 posted on 11/20/2012 6:23:07 AM PST by Kaslin
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To: Kaslin

I thought we already had amnesty?

His Majesty Barack I proclaimed amnesty for some illegals based upon Imperial edict, in absolute defiance of the rule of law, and was not even challenged by the ‘opposition’. Why then, should anyone think he will not expand his munificence to include other politically advantageous groups of illegals? What possible reason might one proffer to suggest that the princeps in in any way limited in this regard?


2 posted on 11/20/2012 6:32:21 AM PST by LucianOfSamasota (Tanstaafl - its not just for breakfast anymore...)
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To: Kaslin

“...it was grassroots Republicans, not the establishment, which chose winners Ted Cruz of Texas and Rand Paul of Kentucky.”

...and Marco Rubio, Senator from FL. The GOP-e supported that tanned RINO, Crist, for pity’s sake. Listening to advice from the likes of Bill Cristol and Karl Rove will guarantee GOP loses from now on.


3 posted on 11/20/2012 6:35:45 AM PST by txrefugee
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To: LucianOfSamasota

“I thought we already had amnesty?”

We do. It’s just not “formalized”, yet.

That will be accomplished by the Republicans in Congress next year!


4 posted on 11/20/2012 6:49:15 AM PST by Road Glide
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To: Kaslin

Got tea?


5 posted on 11/20/2012 6:51:03 AM PST by Cringing Negativism Network
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To: Kaslin

Rebranding

Dem Party=Stupid party

Repub Party=Im with Stupid parry

nuff said.


6 posted on 11/20/2012 6:51:09 AM PST by Gasshog
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To: Kaslin

Rebranding American politics.

Dem Party=Stupid Party

Repub Party=I’m with Stupid Party

nuff said.


7 posted on 11/20/2012 6:54:32 AM PST by Gasshog
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To: Kaslin
We've had at least 12 years of unbroken vicious propaganda against the Republican Party under Bush and then under the "Tea Party".

There has been no defense made of the Republican Party.

No need to look any further for why the GOP's image is so bad. They're spineless, chinless, dumkopfs, who don't have the sense to defend themselves.

Heck, after only 8 years of this, even Karl Rove thought it might have been a mistake for Bush not to defend himself. 8 years of getting beaten over the head and he learns something. But he didn't learn to do anything about it.

8 posted on 11/20/2012 8:29:10 AM PST by Jabba the Nutt (.Are they stupid, malicious or evil?)
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To: Road Glide
That will be accomplished by the Republicans in Congress next year!

You're exactly correct. That seems to be the purpose of the Republican Party--to consolidate liberal gains. It has long been this way.

9 posted on 11/20/2012 8:33:00 AM PST by jammer
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To: Jabba the Nutt

How many people won’t place bumper stickers for fear of damage to the car?


10 posted on 11/20/2012 8:40:32 AM PST by going hot (Happiness is a momma deuce)
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To: Kaslin

Republicans care more about their devotion to so-called “free trade” with cheating Communist countries than to protecting good American jobs and a strong American manufacturing base.


11 posted on 11/20/2012 8:44:13 AM PST by central_va ( I won't be reconstructed and I do not give a damn.)
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To: Kaslin
The basic Romney-Republican economic message was cutting taxes and regulations to enable people to prosper as entrepreneurs, innovators and employers. That's fine, but it doesn't relate to the millions of men who lost $50,000 jobs and then had to take minimum wage or part-time jobs that don't pay enough to support a family.

It is important to remember that the vast majority of Americans simply don't possess the capital, initiative, or intellectual horsepower necessary to start their own businesses. However sincere the desire to help entrepreneurs (and I have my doubts about that while several Cabinet-level agencies have yet to be zeroed-out in the budget by an allegedly Republican Congress) the Republican Party simply isn't going to get enough votes with an appeal to free enterprise.

If you don't offer the employee class a clear way forward, they will vote for the party that does - even if the math doesn't add up.

12 posted on 11/20/2012 8:55:10 AM PST by Mr. Jeeves (CTRL-GALT-DELETE)
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To: Kaslin

Yes, the parties should be renamed. I’ll suggest a couple of names that reflect the fondness of the mis-educated political regulator class for longer titles. One should be called the Socialist Big Federal Party. The other should be called the Socialist Big Federal Funding of Local Governments Party.


13 posted on 11/20/2012 9:03:59 AM PST by familyop (We Baby Boomers are croaking in an avalanche of rotten politics smelled around the planet.)
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To: Kaslin

Phyllis is right about traitorous globalism, BTW.


14 posted on 11/20/2012 9:05:26 AM PST by familyop (We Baby Boomers are croaking in an avalanche of rotten politics smelled around the planet.)
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To: Kaslin

15 posted on 11/20/2012 9:05:49 AM PST by Daffynition (Self-respect: the secure feeling that no one, as yet, is suspicious. ~ HLM)
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To: Kaslin

Rebrand the parties to 1) Democrat Party, and 2) the other Democrat Party.


16 posted on 11/20/2012 10:13:39 AM PST by DPMD
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To: Kaslin

See the tagline. The Donks should pull back the curtain and for once be honest -
Communist Party USA.


17 posted on 11/20/2012 7:37:19 PM PST by Fred Hayek (The Democratic Party is the operational wing of CPUSA.)
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