” The GOP needs a whole new crop of “consultants”.”
They are trying to justify their failure by suggesting we move left. Moving left(Romney,McCain) HURT us.
Of course it did. As a marketing professional, they violated one of the key tenets: differentiation. You HAVE to draw clear lines between yourself and your competition.
The GOP hasn’t done that since the Contract With America in what, ‘94? People can take potshots at Gingrich all they want, but that was freakin’ brilliant. It also worked.
The GOP, as we’ve known it, is finished.