Blitz, Olympia....
Benchmarks from my college days. Clint drank Oly in a movie I saw once.
In the good old days (or as far back as I can remember these days), Clint drank Oly and Paul Newman drank Coors.
These two beers were both unpasturized and were limited into how far the respective breweries were willing to drive refrigerated trucks. Oly was sold only as far east as Idaho. Coors only as far west as Idaho.
So in WA state, getting a 6 of Coors was a big deal and vice verse with Oly in Colorado. And the mystique somewhat fueled by what the two leading men of the day were commonly seen holding in hand.