I deal with a great deal of documents in my business, and have noticed a progression over the years that I believe may undermine the “FEDEX Index” the author describes. (I also believe that it doesn’t bode well for FEDEX.)
Back in the early 2000’s, I received most of my documents in hard-copy format in file boxes delivered by FEDEX. In the late 2000’s, my documents started to arrive in electronic format on discs inside of FEDEX envelopes. These days, virtually all of my documents arrive via e-mail in compressed form—FEDEX is completely out of the picture.
5 file boxes of hardcopy documents shipped to me = FEDEX makes money
5 file boxes of documents converted to PDF and e-mailed to me = FEDEX doesn’t make money