[US Navy Vet]

“Starbucks sells pseudo-relationshps” sure sounds like a CULT to me.

[Chickensoup]

“Starbucks sells pseudo-relationshps” sure sounds like a CULT to me.

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You could call it that. Most service providing organizations sell some version of pseudo-relationship. That special hairdresser, stockbroker....on and on.

Starbucks has combined this service aspect with a product.