[Cyclone59]

What I find interesting, is that we didn’t see this so-called “gay friendly” ads in Missouri. As a marketing teacher, it is my opinion that what really took them down was the complete removal of those pesky coupons that drew customers into the stores. Even thought the EDLP model may have netted better prices.

[oh8eleven]

As a marketing teacher, it is my opinion that what really took them down was the complete removal of those pesky coupons that drew customers into the stores. Even thought the EDLP model may have netted better prices.
American consumers have been so conditioned by coupons & sales, they literally are unable to think for themselves. (Rush would call them "low information consumers.")
They couldn't figure out that the new JCP everyday low price was a true bargain - everyday - not just on a weekend ... and also didn't require cutting out a piece of paper from an ad.
I blame the consumer, but JCP really should have had a much stronger campaign (sans the homos) explaining the new sales plan.