Heh, did you notice that one of the cans says "single grain scotch whisky"? Pity, the better single grains have been getting some respect lately. This is probably more like paint remover.
It's definitely not a new concept, though. I've seen references to this before in the whisky reviews posted on YouTube by Ralfy Mitchell (entertaining fellow, btw). Hey, it beats "American Idol".
LOL! I just now noticed this! Blended and single grain. Obviously, the single grain is for those with discriminating tastes.