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Maker's Mark Reverses Decision to Cut Alcohol Content
Washington Post ^ | February 17, 2013 | Associated Press

Posted on 02/17/2013 2:57:01 PM PST by quilterdebbie

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Good decision.

They should have asked Coca Cola Company how the New Coke experiment went.

1 posted on 02/17/2013 2:57:07 PM PST by quilterdebbie
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To: quilterdebbie

Yay!!


2 posted on 02/17/2013 2:59:13 PM PST by ZirconEncrustedTweezers (I'll stop being a cynic when the world stops giving me reasons to be cynical.)
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To: quilterdebbie

They could just add a little Everclear.


3 posted on 02/17/2013 2:59:46 PM PST by Paleo Conservative (Just because you're paranoid doesn't mean they're not really out to get you.)
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To: quilterdebbie

“has struggled to keep up with demand”

...must be selling ammo with it.


4 posted on 02/17/2013 3:01:53 PM PST by albie (`)
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To: quilterdebbie

Well that is a relief!


5 posted on 02/17/2013 3:04:35 PM PST by Chuckster (The longer I live the less I care about what you think.)
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To: quilterdebbie

What really happened is an ingenious guerrilla marketing campaign.

When was the last time Mars Candy announced they were going to shave 150mg off a snickers bar or ship 8 less M&M’s per bag?


6 posted on 02/17/2013 3:04:47 PM PST by Usagi_yo
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To: quilterdebbie

I read somewhere (can’t remember where) that the demand for it is up in Europe (notably Germany and England). Seems they have gotten a taste for bourbon.


7 posted on 02/17/2013 3:08:08 PM PST by wvguy
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"YAY! I get's me some more boozze!!
Now go get me sum pizza rollz before I lock ya up in muh basement!!"
8 posted on 02/17/2013 3:09:15 PM PST by RandallFlagg
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To: Paleo Conservative

Using PGA (Pure Grain Alcohol not the golf group) is a Canadian thing. Can’t see a proud American whisky doing that.


9 posted on 02/17/2013 3:09:56 PM PST by EandH Dad (sleeping giants wake up REALLY grumpy)
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To: quilterdebbie
If you are going to go Premium, remember how you got there.

I'm not much of a Bourbon guy, but if they messed with my Jameson, I won't be happy.

10 posted on 02/17/2013 3:10:44 PM PST by Darren McCarty (If most people were more than keyboard warriors, we might have won the election)
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To: quilterdebbie

Watering down the product because it’s too popular is stupid, you raise the price to meet demand!


11 posted on 02/17/2013 3:10:51 PM PST by GeronL (http://asspos.blogspot.com)
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To: wvguy

Just another ploy to hit the consumer with less product for same price!
Product standards are @ a low, Bought cereal lately! Small box
Same price, Hell I noticed the saltines have a new size in the cracker box!
I call it Ninja Inflation!


12 posted on 02/17/2013 3:13:06 PM PST by Conserev1 ("Still Clinging to my Bible and my Weapon")
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To: quilterdebbie

Makers Mark should have known better. They got new business years ago when JD lowered their black label to the old green label level. I still have an unfinished bottle of the OLD black label, as I don’t like the stuff.


13 posted on 02/17/2013 3:29:23 PM PST by Dr. Sivana ("C'est la vie" say the old folks, it goes to show you never can tell. -- Chuck Berry)
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To: quilterdebbie; a fool in paradise; Slings and Arrows
Western Civilization is saved. If only sumbuddy brought back real Absinthe, I'd cut my ear off to have that!


14 posted on 02/17/2013 3:35:35 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: quilterdebbie

?????Kentucky produces 95 percent of the world’s bourbon supply,??????????

I thought that to call a distilled spirit “bourbon” it had to be made in Kentucky. Of 51% corn mash. Aged in virgin oak barrels for 7+ years. Served over ice. In a tall glass. With good company.


15 posted on 02/17/2013 3:44:09 PM PST by Tupelo (Hunkered down & loading up)
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To: quilterdebbie

Might be worth investing in a couple of bottles, even though I don't drink.

16 posted on 02/17/2013 3:52:09 PM PST by Robert DeLong (u)
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To: Conserev1

Ice cream changed some time back. The half gallon I used to buy became 1.5 qts.


17 posted on 02/17/2013 3:52:19 PM PST by EDINVA
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To: Conserev1
I bought V8 veg juice low sodium...2.98. Then saw it on sale at Target a couple days later for $2.51.

But wait....I still remembered the heaviness of the one for $2.98. Sure enough the 2.98 was 64 oz. The 2.51 was 46 oz.

I think the switch from 64 to 46 oz was clever.

18 posted on 02/17/2013 3:53:46 PM PST by Sacajaweau
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To: Robert DeLong

I like it on the rocks. Also in a whiskey sour.


19 posted on 02/17/2013 4:01:54 PM PST by quilterdebbie (We will endeavor to persevere!)
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To: EDINVA; Conserev1; wvguy; quilterdebbie
Ice cream changed some time back. The half gallon I used to buy became 1.5 qts.

Not Blue Bell!

Blue Bell still offers a full half gallon to its consumers.

Blue Bell Creameries is committed to providing the best ice cream in the country and that includes continuing to offer ice cream in a full half gallon container, despite the industry trend to downsize.

"The half gallon still provides the best dollar value for ice cream lovers," said Ricky Dickson, vice president of sales and marketing. "Our round carton provides easier dipping and it allows you 16 servings of ice cream."

Many companies are now offering only 48 oz. of ice cream in each container. A true half gallon contains 64 fluid oz. of ice cream (measured by volume). That is a difference of a full pint of ice cream. Consumers get 33% more ice cream from Blue Bell than most of its competitors.

Blue Bell has even placed a red banner across its cartons promoting the fact that consumers still get a full half gallon of ice cream with each purchase. "Companies have decreased their carton sizes yet increased the price," Dickson said. "This is in no way a benefit to those who purchase the product. We urge ice cream shoppers to take a minute the next time they are at the grocery store to compare the cartons."

And if you still aren't convinced, put it on a scale. Although one doesn't often think of ice cream by weight, it still can be an influencing factor. In real weight, Blue Bell comes up with an even larger percent difference. A half gallon container of Blue Bell weighs anywhere from 2 lbs. to 3 lbs., depending on the flavor.

"Blue Bell offers a total package complete with the freshest ingredients that include lots of fruits, nuts and cookies delivered to the store by Blue Bell employees on a daily basis still in a convenient and half gallon container," Dickson said.


20 posted on 02/17/2013 4:03:45 PM PST by Paleo Conservative (Just because you're paranoid doesn't mean they're not really out to get you.)
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