I agree with this marketing trick. I think not only did they get LOTS of publicity, they also found out how much people care, pay attention, and probably upped their visibility on Facebook, Twitter, etc. as well.
Now they can raise prices, and keep their premium-osity. Watch as all the other bourbon prices rise along with Makers.
I’ve only been able to get Maker’s 46 one time but it was a very nice drink. Unfortunately Canada is a wasteland when it comes to Bourbon. I’ve never seen Blanton’s, Old Forester, Woodford or Pappy Van Winkle’s on our shelves.