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A Truly Depressing Visit to JCPenney (No Discounts, No Coupons, No Business)
Slate ^ | March 1, 2013 | Matthew Yglesias

Posted on 03/01/2013 4:44:33 PM PST by PJ-Comix

JCPenney, the storied if unglamorous retailer, is in trouble. Big trouble. Fourth-quarter earnings results came out on Wednesday and they were terrible. The bad news starts with a quarterly loss of $427 million, but it doesn’t end there. Comparable store sales—meaning stores that were open this past quarter and also open in the same quarter of the previous year—fell by a mind-boggling 32 percent. Henry Blodget says it may have been the worst quarter posted by any retailer ever.  

 

It wasn’t supposed to be this way. JCPenney made a big splash in the retail world by hiring Ron Johnson, mastermind of Apple’s retail operations, as CEO. He immediately set about to reorganize the stores, and imported Apple concepts, most notably a “no discounting” policy geared around convincing customers that the everyday price is a great price. The results seemed to speak for themselves, but I was curious. After all, I’ve never given the “new” JCPenney a try. Perhaps Johnson is a visionary genius who’s reinvented the department store, and the world just isn’t ready for him. Perhaps he’s the victim of bad luck. Perhaps shareholders just need to hold on and have faith.

(Excerpt) Read more at slate.com ...


TOPICS: Business/Economy
KEYWORDS: jcpenney; ronjohnson
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His now-infamous effort to wean consumers off their addiction to discounts by banning sales and coupons in favor of “fair and square” everyday pricing is a case in point. No major retailer works this way.

They used to have some really good coupons and sales at Penney's but no more. That is why I haven't shopped there in a long time. Give me COUPONS and sales and I'll be back. But NOT until then.

1 posted on 03/01/2013 4:44:46 PM PST by PJ-Comix
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To: PJ-Comix

Johnson things he is going to make JC Penny a store full of boutiques.
I think he is pissing in the wind.


2 posted on 03/01/2013 4:47:24 PM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: PJ-Comix

Foolish man tried importing Apple concepts to a store with lots of competition. I hear (WSJ) he’s backing off, there’ll be discounts, and claiming that his strategy hasn’t changed!


3 posted on 03/01/2013 4:48:31 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: mylife
It was at Penney's that I discovered my all time favorite shoes...Avia. They sold for about $55 but were discounted down to $28 plus I had a coupon for any purchase of over $25 for $10 so my cost was only $18.

If Ron Johnson wants me back in Penney's, he has to give me deals like that again.

4 posted on 03/01/2013 4:51:19 PM PST by PJ-Comix (Beware the Rip in the Space/Time Continuum)
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To: PJ-Comix

“JCPenney made a big splash in the retail world by hiring Ron Johnson, mastermind of Apple’s retail operations, as CEO.”

He was pushed out of Apple for a reason.

Yes, pushed. Hard & abrupt.


5 posted on 03/01/2013 4:51:19 PM PST by ctdonath2 (3% of the population perpetrates >50% of homicides...but gun control advocates blame metal boxes.)
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To: PJ-Comix

I go to our local Penney’s about every six month, usually for jackets or slacks. Last time I went, the inventory was half of what it was before, much more limited selection. And it did look like a boutique. Probably won’t go back.


6 posted on 03/01/2013 4:51:53 PM PST by Rennes Templar (Business owners work harder! You have to support millions.)
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To: PJ-Comix

I try to avoid companies that promote or support faux marriage (a.k.a., “gay marriage”)


7 posted on 03/01/2013 4:52:15 PM PST by CounterCounterCulture
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To: PJ-Comix

Someone correct me if I’m wrong, but I didn’t see any mention of the boycott taking place because JCP’s new pro-homosexual image with Ellen DeGeneres as their spokesperson. Could be that is also what is causing their sharp drop in sales? That’s the reason why I never go there.


8 posted on 03/01/2013 4:55:22 PM PST by ducttape45
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To: PJ-Comix

I haven’t been in one in years, but yes, what regular people want is discount retailers, not high end prices on everyday kit.


9 posted on 03/01/2013 4:57:21 PM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: mylife

Agree


10 posted on 03/01/2013 4:57:32 PM PST by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: mylife

They’re toast.


11 posted on 03/01/2013 4:58:07 PM PST by Ouderkirk (Obama has turned America into an aristocracy of the unaccomplished.)
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To: PJ-Comix

I have not spent a dollar there since they jumped on the bandwagon to push homosexuality upon us as the new normal. I know I'm not alone in that boycott. Glad to see it is working.


12 posted on 03/01/2013 5:01:39 PM PST by so_real ( "The Congress of the United States recommends and approves the Holy Bible for use in all schools.")
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To: ducttape45

Ellen is the reason I don’t go to JCP, nor do I watch her TV show, when it comes on I swiftly change channels. Also, in the past when the catalog cover featured same sex couples it was my decision to avoid all departments of the business.


13 posted on 03/01/2013 5:03:53 PM PST by GrannyK
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To: mylife

I went there last fall looking for a suit. I never did find a sales rep so I left. The only employee I saw was one guy at the checkout register.


14 posted on 03/01/2013 5:04:49 PM PST by shelterguy
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To: PJ-Comix

Hey, last year, about this time, I bought 15 2X tall flannel shirts at JCP. For two bucks each. Kept ten for myself and gave five to my cousin.


15 posted on 03/01/2013 5:06:48 PM PST by dirtboy
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To: so_real

The message to corporations: Go gay, you will soon go away.


16 posted on 03/01/2013 5:07:32 PM PST by EternalVigilance (Defend life, liberty, private property, national sovereignty, security, & borders. Keep the oath.)
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To: PJ-Comix

One trick pony syndrome. This pony won’t hunt!


17 posted on 03/01/2013 5:08:41 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: shelterguy

That is why Nordstrom is my favorite store.


18 posted on 03/01/2013 5:11:26 PM PST by Perdogg (Sen Ted Cruz is my adoptive Senator)
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To: PJ-Comix

Our local JCP used to have an middle aged white guy working there who was a real expert on suits. He really took his time with you trying to find the right suit type and fit. This guy struck me as a throwback to an earlier time (1950s) in retail, but it was nice having someone who really knew his stuff. As opposed to some twentysomething.


19 posted on 03/01/2013 5:13:06 PM PST by rbg81
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To: mylife

I wonder what is going to happen to Lord and Taylor


20 posted on 03/01/2013 5:13:06 PM PST by Perdogg (Sen Ted Cruz is my adoptive Senator)
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To: PJ-Comix

Penny’s certainly has a lot of problems, but it is not limited to them. Almost all of retail is tanking this quarter.


21 posted on 03/01/2013 5:16:26 PM PST by Vince Ferrer
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To: Ouderkirk

My grandfather was a JCP manager back in the 20’s and 30’s when there was a Penney’s in just about any middle-sized town of any consequence. He was moved around a lot, having a reputation in the company of bringing poorly performing stores back to life.

He started a new store here in the town where a lot of our family still lives, although he’s been dead for 49 years now. The company wanted to move him again about 1940 but he liked it here and the co. wouldn’t back down so he quit and became a carpenter. I doubt even he could straighten out the mess Penney’s has become.


22 posted on 03/01/2013 5:18:00 PM PST by beelzepug (Telling other people they need to die is a good way to get your own lamp blown out.)
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To: PJ-Comix

Seems everything there is from China, and forget paying 50 and above for a blouse!

It’s hardly ‘pennies’ Penney’s.


23 posted on 03/01/2013 5:19:51 PM PST by Beowulf9
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To: PJ-Comix

I wouldn’t go back for free stuff, let them go bankrupt


24 posted on 03/01/2013 5:22:35 PM PST by GeronL (http://asspos.blogspot.com)
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To: CounterCounterCulture
I try to avoid companies that promote or support faux marriage (a.k.a., “gay marriage”)

So where do you shop at?

25 posted on 03/01/2013 5:22:45 PM PST by Drew68
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To: so_real

We do not go there anymore either, and for exactly that reason. I’ve sent them a few notes (like “drop me from your email solicitations”), but they never take note. Let them close. Put up a Chick-fil-A on the site.


26 posted on 03/01/2013 5:24:57 PM PST by madprof98
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To: PJ-Comix

Yeah, he’ll make up the money he loses selling you a shoe for $18 by volume.


27 posted on 03/01/2013 5:31:03 PM PST by Defiant (If there are infinite parallel universes, why Lord, am I living in the one with Obama as President?)
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To: PJ-Comix
I go to Penneys about once every 4-6 weeks...for a haircut. Carol is the only hair stylist I've ever had who could tame that unruly mop on my head.

Otherwise, I don't shop at Penneys anymore. The merchandise stinks, no sales/coupons and you have to run all over the store to find a cashier. Oh, and like Sears, Penneys has gone bilingual. Sorry, but that bilingual nonsense bugs me. This country's official language is English. If the immigrants want to live here, they should learn the language.

28 posted on 03/01/2013 5:31:03 PM PST by fatnotlazy
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To: so_real

I’m with you. I will NOT give my money to a store that advertised Father’s Day with a picture of two married homosexuals.


29 posted on 03/01/2013 5:31:30 PM PST by kitkat (STORM THE HEAVENS WITH PRAYERS FOR OUR COUNTRY)
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To: PJ-Comix

johnson’s most likely driven penneys into bankruptcy. the whole homo thing backfired and the store-within-a-store thing has not worked because way to few penneys stores have been remodeled to actually be able to offer store-within-a-store experience like their ads lead customers to expect when they walk into a penneys.


30 posted on 03/01/2013 5:39:37 PM PST by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: PJ-Comix
by banning sales and coupons in favor of “fair and square” everyday pricing

Very queer.
31 posted on 03/01/2013 5:42:28 PM PST by Vision (Obama is king of the "Takers." Don't be a "Taker.")
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To: madprof98

Put up a Chick-fil-A on the site.

Wonderful idea!


32 posted on 03/01/2013 5:44:14 PM PST by so_real ( "The Congress of the United States recommends and approves the Holy Bible for use in all schools.")
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To: PJ-Comix

I think JCP’s recent homosexually-oriented catalog was a mistake. It is fine to market to subgroups but the main catalog should not attempt to do it, it can alienate, or at least confuse, other customers.
Having said that, we have always liked JCP for the quality of its household fabrics (towels, drapes, etc.) and clothing.
Anyone still wishing to give JCP a try after that catalog fiasco, may wish to search through its website Clearance items, some of the sale prices are quite good (on some good quality merchandise). (Allow extra time, however, because items are shown on sale and you put them into your “cart” and when you get to “checkout” the computer finally wakes up and tells you they ain’t got anymore. It can take an hour to buy just one item successfully as you have to cycle through several variations ... each all the way to the checkout page, to find one that they still really have available. And it is very frustrating if they are out of every possible variation you could accept, too. JCP needs to fix this!)
We shopped JCP our entire lives, as did our parents, and always have been very happy with the store’s good quality merchandise (in these key departments anyway). I hope they pull through... (and never send us another “gay” catalog!)


33 posted on 03/01/2013 5:46:19 PM PST by faithhopecharity (()
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To: ducttape45

Yeah, I haven’t been back since Ellen DeGenerate has started shilling for JCP.


34 posted on 03/01/2013 5:46:28 PM PST by batterycommander (a little more rubble, a lot less trouble)
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To: Secret Agent Man
When I was a kid, J.C. ( James Cash) Penny used to come back to the JC Penny Store # 1 in Kemmerer Wyoming. He would get behind the counter and wait on customers all day. We liked it because he gave every kid who came in with their Mother a brand new dime.
35 posted on 03/01/2013 5:46:28 PM PST by BooBoo1000 (Some times I wake up grumpy,,, other times I just let her sleep.)
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To: PJ-Comix

Last time I visited that store it had the look and feel of what I imagined a socialist department store would be like.


36 posted on 03/01/2013 5:49:22 PM PST by hope (Whom the Son sets free is free indeed!)
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To: PJ-Comix

I worked in the JCP shoe department while I was in college. Pay wasn’t much, but the benefits were pretty good. ;^)


37 posted on 03/01/2013 5:54:16 PM PST by Alaska Wolf (I)
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To: rbg81; PJ-Comix

I was a suit specialist at JC Penney for three years until last year when they decided they didn’t need a full time specialist in the department.

The sales in that department have fallen off dramatically in the store where I work and most likely all others, but in these BAD times, the corporate heads would rather lose the business that have to pay someone to be there full time.

The company is so poorly run now it’s pathetic. I don’t know if it will ever recover from the damage that’s been done.


38 posted on 03/01/2013 5:54:48 PM PST by Jvette
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To: mylife

Nothing dumbass Johnson can do will bring me back into those stores. They’re dead to me.


39 posted on 03/01/2013 5:56:59 PM PST by carriage_hill (AR-10s & AR-15s Are The 21st Century's Muskets. Free Men Need Not Ask Permission!)
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To: PJ-Comix

I was in a J.C. Penny last fall. ( I did not buy anything.) I noticed that the female manikins had the hip structure usually seen in black women.

So?...With only 6.5% of the U.S. population being black women, why display their clothing on models that represent such a small minority? This is especially true when the clothing is designed for the hip structure of the majority and looks wrinkled and pulled on the J.C. Penny manikins.

Dumb marketing, in my opinion.


40 posted on 03/01/2013 5:57:02 PM PST by wintertime
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To: Beowulf9

Some things are made in the USA. They have a tag on them that says, “This item is flagged” and it shows an American flag.

All of the new Stafford(Penney’s)line of men’s underwear is now made in the USA.


41 posted on 03/01/2013 5:58:00 PM PST by Jvette
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To: PJ-Comix

Deader than Elvis. Same with Sears. Over.


42 posted on 03/01/2013 5:58:17 PM PST by Pharmboy (Democrats lie because they must.)
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To: Revolting cat!

Never bring a computer salesman to a clothing store fight.


43 posted on 03/01/2013 5:59:20 PM PST by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: Jvette
Please read my post #40. Why use manikins with black women's hip structure? The clothing on these manikins looked pulled and wrinkled.

To use manikins with a black women's hip structure was deliberate attempt on someone’s part to be multicultural and “edgy”.

Dumb! Dumb! Dumb!

44 posted on 03/01/2013 6:01:24 PM PST by wintertime
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To: BooBoo1000

Did you know that Mr. Penney did not want to be known as a “Five and Dime” and that is why there are no dimes in our cash drawers?


45 posted on 03/01/2013 6:01:47 PM PST by Jvette
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To: hope

Please read my post #40. Did the manikins contribute to the “One World” multicultural feel?


46 posted on 03/01/2013 6:03:11 PM PST by wintertime
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To: PJ-Comix

“They used to have some really good coupons and sales at Penney’s but no more.”

Wow, you nailed it. Just how much of our culture JCP was is illustrated here, in the greatest movie of all time (only 12 seconds, so watch it):

http://www.youtube.com/watch?v=uJSgZYUnQn0


47 posted on 03/01/2013 6:03:18 PM PST by BobL (Look up "CSCOPE" if you want to see something really scary)
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To: PJ-Comix
They used to have some really good coupons and sales at Penney's but no more. That is why I haven't shopped there in a long time. Give me COUPONS and sales and I'll be back. But NOT until then.

i liked the coupons too... however, my momma offered to buy my teen-aged sons some clothing for spring today... and we went to JCP... the prices were excellent... no sales, other than clearance items... but the regular prices were less than most sales anywhere else... i was pleasantly surprised... and a lot of the clothing was really nice..

on the other hand, we went to Sears to pick up some Dickies for my daddy... everything in there looked like crap... cheap, cheap, cheap-looking... why is it always like that at Sears? (other than the appliance and hardware sections)... and prices not as good as JCP... and the services was excellent... no less than three sales people helped me look for sizes, specific items and certain colors in denim-wear... i was shocked to get that kind of service... i normally only get that at Nordstrom...

48 posted on 03/01/2013 6:04:24 PM PST by latina4dubya ( self-proclaimed tequila snob)
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To: PJ-Comix

Does anyone know if Ron Johnson “bats for the other team”? He certainly looks it, and, if so, I’d be mighty angry if I were a shareholder about to go broke.


49 posted on 03/01/2013 6:05:01 PM PST by BobL (Look up "CSCOPE" if you want to see something really scary)
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To: wintertime

I have no idea what you mean. Sorry.


50 posted on 03/01/2013 6:05:01 PM PST by Jvette
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