Gotta iron while the strike is hot!.............
They’ve actually had those for many, many years (previously they just generically called them “Golden Cremes” and a few years ago renamed them “Cloud Cakes”)...however, you started seeing them being stocked in more stores where they weren’t being carried before to take the place of Twinkies.
I personally don’t think too many people missed Hostess as they soon realized so many other similar snacks were available from other companies.