Yes, well at this point it might be better to sell the physical assets and open an eBay store.
Sadly for JCP employees, the demographic for the store is gone.
No firearms sales.
No catalog sales.
Weak online sales.
No coupon sales.
No in-store sales.
JCP is just a middleman. JCP doesnt make the clothes that they sale, they just retail clothes that are available elsewhere.
That business model, when combined with pricey retail brickmortar locations, just isnt viable.
If you want to see a model that works, look at Old Navy on the low end and Neiman Marcus on the high end.
The “Penny” in JCP was supposed to be about sales and value. Anchoring mid-market shopping malls without delivering on either sales or value wont cut it.
JCP is burning through its cash and eating up its own equity. It is in a death spiral.
Expensive leases with tiny retail incomes dont mix well and arent sustainable.
JCP dies with a whimper, not a bang, and it wont take long.
Johnson injected $50 Million of his own money to guess at a way to save JCP, which was already on death’s door.
If you work there, get your resume up to date. JCP wont be open much longer.