It's a huge opening for the GOP to show exactly what you can get for $100/month.
In my state, it's a $10,000 deductible for a policy that costs about $100/month. And that's for a single woman in her 20's.
If someone thinks they will be able to get routine medical care and prescription coverage, they will be disappointed.
What he means is that for folks with incomes under the limits (142% of the poverty level, I think) they will receive upfront tax credits to offset their monthly insurance costs. So you could end up only $500 out of pocket per year for a plan that without the subsidies would cost $500 per month.
And as we all know, that is "free money" because it is coming from Obama's stash.