Kohl’s got busted in California for doing the same thing.
Kohl's doesn't "hide" anything about their prices. Part of their appeal is that you always think you're getting a good deal, because they always kindly "knock off" a few dollars on each item.
But if you want the item anyway, why bitch about the final cost?
In fact you get to "brag" about what a great deal you got.
Win-win.
BTW, Kohl's has clearance racks in the back of every department.
Now THERE are some deals going on.
Shirts and pants at up to 90% off.
I've gotten many items that cost less than they would at a thrift store.