“We have to get involved. ITS ON TV!!”
And part of any good government rollout plan is to get the issue on TV and in all the media, to give the people the idea that there is a problem.
They’ll use the observer effect (where the casual observer thinks a rare event is common because they hear about it all the time), and multiple straw man arguments to lay down the concepts that the rare event is bad, and that government has the right to fix it.
Ideally, the people will (seem to0 demand government action to stop the wrong they have been seeing in all the media outlets.
Now it’s the poorly defined “hoarding”, and the buried concept that, for the common good, what you have in your house is the government’s business. And everyone thinks the target is someone else, not them.
Exactly how and why we have more and more nanny state in our lives. Alas, there are plenty of FReepers who just love it - as long as it doesn't inconvenience them, or involve something they do or enjoy.
Real hoarding is not that big a deal, because only a small portion of the population actually does it. It can become a big deal if pests breed in all that garbage, however. Because of that possibility, the government can condemn their property or otherwise sanction them.