Posted on 01/06/2014 7:37:02 PM PST by 2ndDivisionVet
Missy Robertson has always been busy long before the fame of A&E's Duck Dynasty came knocking on her door. As the wife of Jase Robertson, her growing schedule demanded numerous public appearances and beckoned her to fill a void in the fashion industry a stylish yet comfortable and age appropriate clothing line. The line is in collaboration with Stephanie Carter's Southern Fashion House, which produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. Robertson has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition.
"I felt there was a void in the market for busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes," says Missy Robertson.
When asked who the target Missy Robertson by Southern Fashion House customer is, Missy says, "At first I thought it would be a woman like myself a busy mom who is always on the go. However, my 19 year old cousin loves every piece that I've worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me."
"I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so. When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began," says Stephanie Carter of Southern Fashion House.
Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary. The collection is rich in its interesting patterns and colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for. Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort. The Spring Collection, debuting January 2014 at Market in Atlanta, Dallas and Las Vegas, consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are versatile and affordable.
Retail prices will range from $54-$120 with the average price in the $78-$88 range. The collection will be available in department stores and consumer shops that carry this target price point. The line will also be available in select boutiques across the United States, Canada, & Mexico. www.shopmissyrobertson.com.
The line is figure flattering and age appropriate with vibrant colors, patterns and exquisite details like embroidery and crochet embellishments. Slightly longer hemlines and varying sleeve options result in pieces that can easily transition from day to night, appealing to the busy working mom. The Spring Collection will debut January 2014 in Atlanta, Dallas and Las Vegas markets." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-DC40490-20140106-1.mp4
The lace skirt/dress at 0:19 looks nice. I would have liked to have seen the whole piece. They kept focusing on two or three tops that I wasn’t too crazy about.
“Bring back hairnets.”
Let’s not. Hairnets remind me of the high school cafeteria line in the 50’s. A huge woman with a hair net serving ‘Apple Betty’.
It’s too bad that they’re not available online.
Man those are big Kahunas said her daughter in-law.
Oh! Well, maybe that will be the next step.
I hope so. Finding attractive but modest clothing isn’t so easy these days.
I share your disenchantment with that kind of crass talk. I’ll try to overlook it.
I’d rather nets than hair in my food.
You’re right! I cringe at what passes for “fashion” these days!
Me too!
Yes, even Goodwill is running out of good fashion. I’m keeping my old dresses and getting super tired of them, but there is no alternative. The woman or man who starts designing affordable and fashionable clothes for real women, will make millions. Even the old standbys like Sears and JC Penny have gone nuts with the hooker clothes. I like the lower arm flare on the blouses, but the necklines are always too low for 80 year old necks and drooping boobs. Facts folks.
It seems that today’s designers have lost the classic styles of yesterday. At one time, elegance was desired. Today, it seems that little is offered but that which reveals too much, and which can’t elicit anything but unwanted attention.
Yes, the sleaze factor. We may have to return to making our own clothes. I haven’t been in a clothing store in years. I bought my last “store-bought” dresses 20 years ago. Then I discovered that I could find what I wanted at Goodwill for pennies. I love “treasure” hunting in Goodwill stores. It’s a lot more fun and my clothes are classy.
The next big American fashion sensation??
Well, probably not
Like a Korean FLDS look? :)
Now that would be beautiful on any woman from 8 to 80.
I agree.
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