Spiders/SPDR (NYSE:SPY) is the largest ETF, with net assets of $173 billion. With an expense ratio of only 0.095%, SPYs are a natural core equity holding for all investors. It has none of the negative characteristics of the other ETF types that I mentioned above.
Many Americans will understand SPY and will prepare for their family's future.
And knowing how smart farmers and frontiersmen are...ETF's are nothing to them.
They will grasp them automatically...if they only become aware of them.
I spent many years among the 1% and they frankly aren't so smart. I find farmers and small town merchants and regular families at least as smart as the Starbucks Latte crowd.
But it doesn't hurt that the little men and women have a little bit of help...from you and me.
We can make a real difference!