Been thinking more about Quinn and his tweets, especially him saying they are looking at a few options.
There are only a couple of talkers in Pittsburgh now, basically KDKA and KQV. I can't see him going to either. KD is happy with their stupid morning show and KQV doesn't have a good signal.
There are a couple of outlying stations - WBVP for one - but that would require a format change and again their coverage isn't good.
There is some talk about Salem. They have been adjusting formats and building in other markets. That might be a possibility. Still a ways off and kind of far fetched as well.
Even though there are things changing at my stations I can't see Q&R fitting in here. Our FM is geared to Soft Pop - women...VERY little talk or news. Our AM is an oldies station and all nostalgia music. Both these stations have been cash cows for our company nationwide so there is no way they would change. Plus the owner does not like controversy.
That leaves internet or Sirius/XM. I am just not that knowledgeable about what it takes to do Sirius/XM so I can't comment.
INternet is another thing. They could start that up on the cheap and possibly get local and national advertising. They would be taking a big hit on salary. Because Jim knows the business he could probably pull together enough advertisers to get it off the ground.
A radio legend that left our stations did something similar. He brokered a deal with a station in Canonsburg then pulled together his own advertising. He had begged me to go with him but I needed more stability.
He did a great morning show but he could only keep it going for less than a year.
If Q&R would try the internet plan it might be cheap enough to keep it going and build an advertising base. One of the BIG problems though would be in car listening. It would have to be podcast. Not sure that would be viable.
Just thinking out loud.
Good morning n’@ everyone!
Thank you for your radio insight P6. I have t checked twitter yet this am (FR is my 1st stop ea morning) so I don’t know if he’s tweeting. Just a thought I’d like to toss in...instead of an am drive time talk show...what about a 9 to midnight? I have no idea of what is syndicated out there at night, but if going internet or satellite would that hit the target audience better?
I listen to KDKA while driving and it has to be the worse.
Mike Pintech spent 9 hrs talking about legalizing pot.
The average age of a KDKA listener is about 75.