I think it is important for the Putin regime. Putin has been on a huge propaganda campaign to win over the hearts and minds of people in the US.
Probably this is not about Putin campaigning for the public support in the U.S., but about fit-for-nothing Obama. Putin, no matter what one may say about him, is a strong-spirited person. Once the USA have an own strong-willed president, the Putin's charm will fade away.