Those words were painted across the wall of our fieldhouse, back when I played on a basketball team. That attitude is basic to good sportsmanship. I don't see it as much anymore among athletes. You don't call attention to yourself over your team, you don't demean an opponent, etc. Old school.
So old a school it’s from black and white TV, if it even made it that far. Trash talk has been in sports for a long time, at least since the 70s, some good trash in the 60s too. Some guys keep their trash talk private, but in this day with cameras always being shoved in their faces that’s harder. If Fox hadn’t picked him for the post game interview, none of this happens. And remember it starts with Crabtree trash talking Sherman before the game.