“The CEO decided to serve the interests of the govt instead of the shareholders. IT IS THE DUTY OF THE CEO TO BE MORALITY NEUTRAL.”
No. As others have pointed out, the CEO chose to expand a higher margin (the health clinics), at the expense of a low margin, commodity product. There is no evidence of govt pressure (if this was about govt pressure, it would have happened decades ago), and this is morality neutral.
Also, to the extent Coke’s stock has fallen, it has been largely due to falling sales. Soft drink sales in general have been down, largely because consumers have become more health conscious. Pointing to their obesity initiative as the source of the stock drop is a huge stretch.