Americans are using less electricity. Your TV draws less power than it did 10 years ago. Your laptop draws less power than your PC did. Reading on a tablet draws less power than reading a book under a strong light. Big wall-shaking stereo systems have been replaced by iPods and earbuds. Generating electricity is a declining business because people are buying less of the product.
Doesn’t seem like price would be rising in response to falling demand.
We can change that! Let's all run out and buy a government-approved electric car like a Tesla! You know, the kind this klepto/psycho administration keeps wasting our tax dollars on while relentlessly increasing the cost of electricity.
The majority of electric power is consumed by the industry, not by households. Yes, there are power savings in every home. But even those savings are limited in nature. I have an A/C and electric heaters, and I use them as necessary because the LNG is even more expensive. I do not need a 400W halogen floor lamp anymore because I'm using a 20W CFL instead. But the electric oven, and the microwave, and my electric water heater, and my well water pump are consuming far more energy.
Still, as I said, the industry should consume even more energy. When at Home Depot look up - how many lights do you see there? (certainly not four.) When at a grocery store, look at those refrigerators that everyone opens and closes all the time. When at a pizza place, look at their oven. But, of course, all that is dwarfed by *real* industry - production of steel, aluminum, and other metals. OK, "should" be dwarfed by that, since hardly any such facility remains on the US land. And that's what is driving the decline of energy use - the decline of heavy industry.