Its still a matter of personal finances, I'm afraid - people won't be moved to do anything about their corrupt incompetent government until the pain becomes unbearable.
I doubt that 1 in 10 have any idea where the Ukraine is, or even what it is for that matter. The objective of our “education” system is to make people dependent on government and to promote its authority.
You’re absolutely right, fear and pain are the only things that cause people to re-assess their views and/or change their opinions.