Heineken is probably the most overrated beer ever, which is not to say it is bad. It is a widely available known quantity, a safe bet. Sam Adams Boston Lager is probably underrated right now, looked down upon by blue collar Bud drinkers and hop heads alike. I would bet that Sam Adams is more popular with Americans with traditional values than with the gay set. That is why it is imperative that Sam Adams know we are watching — and no longer consuming.