see also:
They aren’t even a top 10 dating site.
http://www.bbc.com/news/technology-26830383
“Ok Cupid is owned by media conglomerate IAC/InterActive Corp, which owns 50 brands across 40 countries.
These include other major dating sites, like Match.com, as well as news website the Daily Beast and web properties like Dictionary.com.”
OKCupid probably acted unilaterrally, on their own. But it is still interesting to see that the parent company owns Daily Beast (that is Newsweek) and Match.com. Those two sites are fairly big.