It should work both ways, but for the Russians, it apparently doesn’t.
Horse manure, there is plenty of Russian MSM that is unfriendly and critical of Putin while claiming love for Russia.
The American Mainstream Media is far more fawning to Obama in comparison.
Further, the Russian media that goes after Putin are the old time Communist and the current big time Communists, the Russian left, and are closely associated with the Western MSM.