Attack not in anger, but in sadness, that we must turn against people who many Conservatives used to trust; sadness that they were not up to the task. When you vent anger, those who are not as familiar with the issues, as those here at Free Republic, will want to argue back; will want to stand-up for Republican "leaders," who constantly prattle about how Conservative they are. When you share the idea that you, like those not so familiar with the issues, are sad that some men (and/or women), you wanted to trust, were not up to the task, you have a much better chance of getting those less informed to listen.
Anger, far too often, tends to frighten and evoke negative reactions.
This is tactically very important. We are running out of time to find candidates who will really stand up to those arrayed against our future. We have to maximize our effectiveness.
And, please, don't point out that I am sometimes guilty of the very fallacy that this is intended to warn against. Yes, the failing is admitted. This is not about anyone trying to one up his allies.
William Flax
I like it, thank you for the tactic.