IMO Jordan killed it with his style of play, and IMO Jordan is a sh*t who brought a bad attitude to the game and the rap culture exacerbated it.
In addition, I frankly think the players have simply outgrown the court. BB players were always big, but they're giants now. There just isn't much space out there in a half court set. Getting rid of the three would help, but I'd go all the way and raise the rim as well. Make it a shooters' game again.