Every ad to be run against her should end with her video “What difference does it make?
Ng Lap Seng, involved in trafficking of women, including minors, was a guest and donor at the White House. Show a graphic of exploited children and end it with “What difference does it make?”
Every time her name is mentioned, people should have a vivid memory of her angry, scowling face and those words, “What difference does it make?!”
The phrase should be especially be associated with everything she has ever touched.
It needs to become the equivalent to her name - a reflex response to her picture. Even when someone is watching her own political commercials, they should be thinking, “That’s ‘What difference does it make?!’ — I remember HER!”