[circlecity]

"Zucker recently admitted that even though the network's own viewers are not interested in CNN's climate change stories, he will try to find more creative ways to force them to care."

I think I may have discovered a big part of the problem.

[workerbee]

"Zucker recently admitted that even though the network's own viewers are not interested in CNN's climate change stories, he will try to find more creative ways to force them to care."

See here, comrades, you'll care about what we TELL you to care about!

[fuzzylogic]

Bingo....as they have openly declared that they’re goal is not to report the news but to “change the world”.

When they remember what their business is supposed to be about then maybe things might improve...so long as they’re trying to “force” a change in minds people will just switch off, it’s too transparent.