I wonder if they market tested it in carefully selected focus groups of fat, bearded felons who like to ride in large groups making lots of noise.
They are market testing with a tour offering people to ride it and give feedback. A review at:
Meet the Harley-Davidson LiveWire electric motorcycle, a research project into the viability of an electric two-wheeler for the bar-and-shield brand. Cycle World had the chance to see and touch the bike up close, and also got an opportunity to ride LiveWire on an abandoned runway in Southern California.
Felons? I think the vast majority of Harley riders are dentists and accountants. Who else can afford a $25,000+ motorcycle.