It is interesting to google their various PR blunders. We live in the internet age and corporations have got to get more savvy. 3,000 negative responses on Facebook is not helpful to their bottom line. Obviously, if the employee had been caught red-handed stealing large amounts of food or money, this would not have been a story. What made it a story was mayonnaise packets and a couple of corn muffins and a homeless individual. Throw in an elderly man who was a Viet Nam vet and you’ve got trouble in River City.
Yes, indeed-it would probably be helpful for them to change the strategy-starting with engaging their brain before creating an incident...