"Sometimes, you've just got to re-brand"
I dunno. Most of these payent companies are bandits.
Just reverse it...SISI...and since 99% of their business is probably remittances to Latin America, it’s a GREAT branding opportunity
There used to be an appetite-control product, in the form of chocolate bonbons, that went by the trade name of Ayds. Widely promoted and to all odds, modestly successful, it came in several flavors, all with the same active ingredient, benzocaine, or later, phenylpropanolamine.
By the mid-1980s, public awareness of the disease AIDS caused problems for the brand due to the phonetic similarity of names. While the product’s name was changed to Diet Ayds (Aydslim in Britain), it was eventually withdrawn from the market.
Not the first time a trade name has been hijacked.
There used to be an ambulance service in Whittier, Calif. called AIDS. It was a company with a good reputation, but for some strange reason, it changed its name in the mid-1980’s.
Unfortunately, ISIS is now associated with a militant group based in the Middle East...
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“Militant group”? How about “group of terrorists” for accuracy’s sake?