The problem with BK is that it was caught in the middle between the two big sucessful fast foods: McD’s and Wendys. The former because it is a legendary fast food company and the latter because of the quality of its fast food. BK kinda was very, very conflicted in itself.
BK has always been a chaotic company. I am amazed at the outlets I still see in business.
Their hamburgers never went down well so I have not eaten one for 7 or more years. I don’t eat at McDonalds much but I never felt funny from their bugers