When I was maybe 8 or 9 back in the pre internet 70s, I got a pair of K2 skis for Christmas. I used to think those skis were the greatest thing ever. We;d get a couple magazines delivered and I used to pour over them, my young mind associating the great skiers of the day with the brand, as many used them. you know, like lots of kids do.
Id cut out the ads and put them up on my wall like posters because I had a pair of skis like those. Id tell my friends how great they were and about my heroes in the sport that used them. Pretty much like other kids did with their baseball gloves and their baseball heroes. Typical kid stuff. Looking back it seems kind of embarrassing now, but to a kid, its things like that that seem like their whole world at the time. But you know, you get older and things like that just fade into memory, a childhood memory now gone in a world of grown up concerns.
I dont know what made me think of that.
We do.
Sheesh. It’s so obvious.
I think.