[jimbug]

This may turn out to be the most imaginative PR campaign ever to gin up interest in at best a mediocre movie.

Yep. Took the words right out of my keyboard; I'm a retired advertising guy and it sure looks like a PR stunt to me.

[GunRunner]

Would the executives who had their emails leaked really let their reputations be ruined for a PR stunt? Were the leaking of 47,000 social security numbers part of the plan?

A PR stunt seems outlandish and unrealistic.