“For years their advertisements seem to have been aimed at minorities.”
I noticed that to, and I figured that someone was kissing up to the black CEO, who has been fired.
Just make Big Macs and real fries.
We never ate that much of it growing up, but I had my Grimace glass until the purple was washed off it. The best thing about the place in 70s was the characters, more so than the food.
Make it about food, fun and family and drop the young adults playing music and sitting on hoods of cars sharing dollar menus items.