The data analytics operation in the Cruz campaign is truly awesome. I've read they have 10 staffers who hold PhDs in behavioral science or analytics. They analyze social media activity, twitter, and hits on the website to direct Internet-based advertising, email, texts, etc. to groups and individuals where it has the greatest impact to produce the desired result.
Rest assured, this is a high-tech campaign with some very savvy personnel. In his primary election race for U.S. Senate, besides the obvious intelligence and integrity of the candidate, there was technology and knowledge behind the scenes that propelled Cruz beginning from 2% in the polls to eventually defeating his opponent 57% to 43%. It has grown substantially more sophisticated for his presidential run.
If I remember right, Cruz’s mother’s field was computer technology, so he would have cut his teeth on this stuff. As brilliant as Cruz is, I’m sure he has a well thought out strategy to use cutting edge methods.
Thanks for the great info.