The game plan should emphasize freedom and individuality - the ability to self-determine and define who you want to be. Those concepts play very well - and ironically were used by Pelosi in selling Obamacare (’it will free you from the restrictions staying in a job just for health care places on you’). Those concepts also happen to be, IMHO, the essence of being American.
Socialism and communism should be characterized for just what they are - restrictive of personal freedom, and rigidly conformist.
Hmmm maybe. Our side is completely incompetent on selling its ideas. Our side is clueless on understanding popular culture. Obama can sing rap lyrics and dance and act a fool on TV and the public loves him for it.
When Karl Rove or any other strtegist gets on TV and starts making analogies to Civil War battles and how it relates to the budget deal (happened last year on Foxnews), or they start talking about the Constitution, we lose.
They American public doesn't have the mental capacity to understand that type of stuff. Not any more.
I think that our side should take every press release, public statement, speech, etc. from the Liberals and just change the names and dates to suit our needs.