We KNEW him, how he talked and acted AND his record and ... he sure looked like the one
Then Trump came along and told everybody ... EXCEPT AMERICA, ... I don't give a shit, don't need your money and I want my America back
It is a simple message and he fleshes it out (sort'a) with Mexico and China data that ... well ... we just BELIEVE him
Statistically speaking:
Cruz is reaching Conservatives, Independents, Hispanics and Vets.
Trump is reaching Conservatives, Independents, Hispanics, Vets AND Blacks, Women and importantly THE LOW INFORMATION VOTER.