I just looked and I wouldn’t call 2 article postings of this poll in 6 days getting huge play. Special sauce or not, I’d say the special sauce now goes in the opposite direction giving the media falsified hope.
This poll was done a week ago. There was a lot of discussion about it when it was first released. Check FR about 5-6 days ago. Here’s an article from Forbes about it from 5 days ago.
http://www.forbes.com/sites/johnzogby/2015/09/20/zogby-poll-trump-widens-lead-after-gop-debate/