Manipulation of the vocabulary is a major prerequisite for the triumph of the left.
“Sustainability” is to the environment as is “progressive” to politics as is “choice” to morality. As general terms, who can be opposed to sustainability or progress or free choice? But those terms are fuzzy enough that one can stuff as many leftie specifics into each as one likes. Which is exactly what happens.
To some extent, we saw the same thing with the term “affirmative action” - who wants to oppose making a good faith effort to find qualified minority candidates for given positions even though the term is easily distorted to equate to quotas.
This creation of a new lexicon is old stuff. For the US the EPA was very good at this. Industrial operations were changed/designated differently to make rulings. A building became an operation for pollution control. EPA Nationally and locally became loaded with lawyers who were taught how to manipulate the words to make their rulings enforceable. The environmental movement became so overwhelming that all POTUSA have succumbed.