Cruz is a conservative. He is not getting the moderates Trump is. That is why Cruz is only polling at 11%-18% max. He’s not going to get the moderates because they think he is too conservative. That’s why Cruz will likely win Iowa and not one other primary.
Doubly true...
But Cruz has not yet appealed to moderate voters to support him. He may have success doing so.
Moderates have seen 10 years of ‘progressivism’ fail and are open to considering conservative views.
Cruz may succeed in persuading them.
We’ll know in just a few months.