Yes, no question. Those of us who are on this site are by definition people who are interested in knowing the political facts. Much of the voting public are not that interested or informed. They represent an effective target for political ads, robocalls etc., and IMHO are also more likely to vote on the basis of name recognition.
That is Trumps Ace card. His name branding means nothing but the best. The media has built others up and down.....Trump has spent years defining his name as
“the best you can get”